While a high-production value video is great, an explainer video with a polished screen recording can be super effective - and a lot easier to update as time goes on and your product evolves! 2. To make a strong product video, you don’t need to spend a ton of money. In a good product video, you will:Įxplain why your product is better than alternatives.Įxplicitly state the benefits of your solution. Product videosĪ product video shows how your business can solve a problem for customers. Two types of videos are particularly effective on landing pages: 1. Whether your landing page is for an advertisement, upcoming event, or feature, video can help capture attention, show value, and inspire action. It comes as no surprise that video not only increases the length of time viewers stay on a page, but also, video increases landing page conversions by 80% or more. When a visitor lands on a page, you literally have seconds to capture attention and engage your visitor. Planning ahead will help you create better, more versatile videos that will ultimately save time and resources. ![]() You might want to use the same video across your website, social media, and email campaigns, but need to make tweaks to optimize the video for each channel. When creating your video marketing strategy, it’s important to think about how all of your marketing channels work together as an integrated system. And especially now, in a time when in-person communication is on hold, video marketing is the best way to connect to customers online. ![]() It’s no wonder that TikTok has the highest engagement rate of any social media application or that Zoom jumped from 10 million to 200 million daily active users in three month.
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